Lamudi.pk (EMPG Labs) - Add & Manage Property

Project description

The “Add Property” feature on Lamudi.pk allows property sellers or agents to easily post their property listings on the website, reaching a larger audience and increasing their chances of finding potential buyers or tenants. Along with this feature, we are also introducing the “My Properties” flow, which allows users to manage their properties in one convenient location.

Role

Product Designer (UI visual design, UX design)

Timeline

3 months

Tools

Adobe XD

Overview

Problem Statement

Currently, property sellers and agents in Pakistan face challenges in effectively managing and promoting their property listings on online portals. They also lack a centralized platform to manage their properties and track their ad performance.

Objective

The objective of this project is to design and develop a feature for Lamudi.pk that allows property sellers and agents to easily post and manage their property listings, and track their ad performance. This feature will also provide users with a centralized platform to manage their properties and boost their ad engagement.

User Stories

  • As a property seller or agent, I want to be able to post my property listings on Lamudi.pk, so that I can reach more potential buyers or tenants.
  • As a property seller or agent, I want to be able to manage the status of my property listings, so that I can keep them up-to-date and relevant.
  • As a property seller or agent, I want to be able to edit the details of my property listings, so that I can keep them accurate and informative.
  • As a property seller or agent, I want to be able to purchase and use credits to boost the engagement of my property listings, so that I can increase the number of leads I receive.
  • As a property seller or agent, I want to be able to view insights about the performance of my property listings, so that I can understand how well they are performing and make informed decisions.

Scope

The scope of this project includes designing and developing the “Add Property” feature for Lamudi.pk, as well as the “My Properties” flow. This feature will allow property sellers and agents to post their property listings, manage the status of their listings, edit the details of their listings, purchase and use credits to boost their listings’ engagement, and view insights about the performance of their listings.

Constraints

  • The design and development of this feature must be completed within a specific timeframe.
  • The feature must be designed and developed in a way that is compliant with all relevant laws and regulations.
  • The feature must be user-friendly and accessible to all users.

Process

Empathize

Understand the needs and pain points of property sellers and agents by conducting user research and interviews. Understand the challenges they face in posting and managing their property ads/listings.

 

Define

 Define the problem statement based on the insights gathered from the empathize step. For example, "Property sellers and agents face challenges in effectively managing their property ads/listings, resulting in low engagement and leads."

 

Ideate

Generate ideas for solutions to the problem statement. Consider features such as "Add Property" feature that allows for easy posting of property ads/listings, "My Properties" flow for managing properties, and a quota management dashboard for boosting ad engagement.

 

Prototype

Create a low-fidelity and hi-fidelity prototype of the "Add Property" feature and "My Properties" flow, including features such as the ability to manage ad status, edit property details, and access property insights.

 

Test

Test the prototype with a small group of property sellers and agents to gather feedback and make necessary adjustments to the design.

 

Implement

Based on the feedback received, implement the final design of the "Add Property" feature and "My Properties" flow in the Lamudi platform.

Measure

Track the success of the design by measuring engagement, leads, and user satisfaction. Use this data to continuously improve the design and user experience.

The Solution

The "Add Property" and "My Properties" features for Lamudi.pk will provide property sellers and agents with a user-friendly, centralized platform to easily post and manage their property listings, boost the engagement of their listings, and track the performance of their listings. This feature will also provide users with a convenient and accessible way to manage their properties and make informed decisions about their property transactions.

Feedback/Impact

KPI Metrics for Lamudi’s “Add Property” feature and “My Properties” flow:

  1. Number of property listings posted: This metric will measure the number of properties that are being listed on the platform by sellers or agents.
  2. Listing approval rate: This metric will measure the percentage of properties that are being approved by the admin team after being submitted by sellers or agents.
  3. Number of property ad views: This metric will measure the number of times a property ad is viewed by potential buyers.
  4. Number of leads generated: This metric will measure the number of leads (phone calls, emails, WhatsApp messages, and SMS) generated from property ads.
  5. Number of credits purchased: This metric will measure the number of credits (refresh credit, hot credit, and super hot credit) that are being purchased by sellers or agents to boost their property ad engagement.
  6. Number of properties managed: This metric will measure the number of properties that are being managed by users through the “My Properties” flow.
  7. Ad status management rate: This metric will measure the percentage of properties that are being managed (activated, pending, or removed) by users through the “My Properties” flow.
  8. Number of property details edited: This metric will measure the number of times property details are being edited by users through the “My Properties” flow.
  9. Conversion rate: This metric will measure the percentage of leads that are converting into sales or rental agreements.

These KPI metrics will help the team gauge the impact of the “Add Property” feature and “My Properties” flow on the platform and determine areas for improvement. The goal is to increase the number of property listings posted, leads generated, and conversion rate, while maintaining a high listing approval rate and ad status management rate.

Reflecting on the project

Lamudi.pk was acquired by Zameen.com a while before I joined Zameen.com as a Product Designer. It was re-branded as “Prop.pk” back then I remember. Later it was branded back to Lamudi because thats what users identified it as better. The site was live, and I was assigned to Lamudi product team and worked on my first actual technical project. I loved learning about what a design system is (as I had to stick to the design language of Lamudi) and then understand insights of users to make the adding of property form as easy and convenient as possible along with the dashboard. It was also my first dashboard website (mobile and desktop), hence I learnt all about the business side of Zameen, and used user insights to create something new.